Big news in the fashion world, Virgil Abloh has become the the artistic director of Louis Vuitton’s menswear operation. Some people aren’t to familiar with Virgil, and haven’t heard of him until now.
Here’s a quick run down on Virgil
IN 2009 Abloh got his start in fashion by interning at Fendi ;in Rome, with no other than Kanye West. Louis Vuitton CEO Michael Burke recently told The New York Times, “I was really impressed with how [Abloh and West] brought a whole new vibe to the studio and were disruptive in the best way. Virgil could create a metaphor and a new vocabulary to describe something as old-school as Fendi. I have been following his career ever since.”
IN 2009 Abloh and West, along with a crew of famous friends, make the rounds at Paris Fashion Week, turning heads in the process. They’re photographed by Tommy Ton for Style.com outside of the Comme des Garçons show in what becomes a widely circulated pic. Abloh tells W magazine, “We were a generation that was interested in fashion and weren’t supposed to be there. We saw this as our chance to participate and make current culture. In a lot of ways, it felt like we were bringing more excitement than the industry was.”
IN 2011 Abloh is the art director for the Watch the Throne ablum by Jay-Z and West, which earned him grammy nominations.
IN 2012 Abloh launches his first brand, Pyrex Vision, in New York. Featuring screen printed tees with the word Pyrex and the number 23, an homage to his childhood hero, Michael Jordan.
IN 2013 Abloh shuts down Pyrex and founds Off-White, a multi-platform creative endeavor based in Milan. Its main medium is fashion. At Off-White, he combines ideas of streetwear, luxury, art, music, and travel, defining the brand simply as, “the gray area between black and white as the color Off-White.” From the get-go, hovering quotation marks become Abloh’s signature.
IN 2015 Abloh’s Off-White womenswear operation gains steam when Beyoncé wears a palm-print sweatshirt with the word Nebraska on it, an homage to Raf Simons’s Fall 2002 Virginia Creepers collection, in Nicki Minaj’s video for “Feeling Myself.”
IN 2017 the biggest news for Abloh that year is The Ten, his sneaker partnership with Nike. Abloh re-creates 10 of Nike’s iconic silhouettes in a work-in-progress style, each adorned with a safety tag around the laces. The limited release leaves the sneaker market looking for more.
IN 2018 Abloh is named the artistic director of Louis Vuitton’s menswear collections, stepping into the role vacated by his friend and mentor Kim Jones.
“It is an honor for me to accept the position of Men’s Artistic Director for Louis Vuitton. I find the heritage and creative integrity of the House are key inspirations and will look to reference them both while drawing parallels to modern times.” – Virgil Abloh